The number of takedown notices addressed to Google increased by over 711,000% over four years, according to research published in the Virginia Journal of Law and Technology.
The study documents the dramatic increase in the number of takedown notices issued under the USA’s Digital Millennium Copyright Act (DMCA). Google experienced a particularly steep rise, from 62 in 2008 to 441,370 in 2012.
The study also highlights an increasing trend towards automatically generated “mega-notices” - notices which package together many claims (each claim relating to a distinct copyrighted work), with multiple takedown requests per claim.
It is disturbing to see the trend where more claims and more takedown requests are packed into each takedown notice. Up until 2010, each notice contained only one claim. But in 2011, the average number of claims per notice is 2.18, and in 2012, this average is 5.05. Consequently, the average number of requests per notice has risen to 47.79 in 2011 and 124.75 in 2012.
— Daniel Seng, The State of the Discordant Union: An Empirical Analysis of DMCA Takedown Notices
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