Research commissioned by the UK’s Intellectual Property Office (IPO) shows a fall in online copyright infringement, combined with a steep rise in the use of legal streaming services such as Spotify and Netflix.
The report, produced by Kantar Media, found that 80% of listeners used legal services exclusively, compared to 74% this time last year, while use of legitimate music streaming services increased from 27% to 31%. Only 15% of Internet users accessed media illegally, down from 18% a year ago. The popularity of peer-to-peer file-sharing fell also from 12% of media consumers to 10%.
These findings add to a growing mountain of evidence that better pricing, convenience and availability of legitimate online media trump harsher enforcement when it comes to reducing copyright infringement.
Despite the good news, government spokespersons reacted with the familiar enforcement rhetoric. Baroness Neville-Rolfe, Minister for Intellectual Property, said:
Online copyright infringement has been a running sore for the UK’s creative industries for far too long. I am extremely pleased to see that there has been a decline in infringement and that consumers appear to be turning towards legitimate streaming en masse.
There is, however, more to do. This government is committed to fighting against IP theft in all its forms and supporting the hard work of our creative industries. I am pleased that we are joining forces internationally to improve our knowledge of online infringement.
For more information, see: Online copyright infringement down as people turn to streaming - Press releases - GOV.UK