SG.GS is a leading global network operator committed to delivering high-performance, low-latency connectivity to carriers, ISPs, and enterprises in global markets. As demand for seamless cross market interconnection continues to rise, especially across Asia-Pacific and Europe SG.GS set out to improve network efficiency, reduce costs, and strengthen its peering ecosystem. Becoming a LINX member has played a key role in that strategy.
Expanding Global Reach & Control Through Peering
Since joining LINX in 2014, SG.GS has significantly expanded its peering footprint, and now connects to over 100 exchanges worldwide. This achievement has helped SG.GS consistently rank among the top three global networks for BGP adjacencies, according to both bgp.tools and Hurricane Electric’s peer report.
By peering directly with other networks rather than relying solely on third-party transit providers, SG.GS has gained control over its traffic engineering. This shift has delivered lower latency, improved network performance, and greater reliability for customers.
Growing Global Presence Beyond London
SG.GS initially became a LINX member to support its European expansion, selecting LON1 and LON2 in London as its first exchange points in the region. These early connections formed the foundation for a broader interconnection strategy that has since extended to LINX Manchester, and LINX NoVA in North America.
This geographic expansion allows SG.GS to serve a wider customer base, particularly clients in Asia who depend on fast and stable access to international content and cloud service providers.
Driving Performance and Reliability
Although the original onboarding process took place some years ago, SG.GS continues to value LINX’s speed and professionalism when it comes to service changes and upgrades.
“LINX are always on the ball, and it’s been easy to work with them whenever we’ve needed to adjust or upgrade our services” Matthew Jepp, Head of Engineering & Presales, EMEA & NA
As LINX and SG.GS continue to grow, the partnership shows no signs of slowing down. SG.GS currently operates multiple ports across LINX’s key platforms and has plans to further upgrade port capacities LON1 and NoVA throughout 2025. This investment reflects the ongoing increase in traffic volumes that LINX’s unique peers attract and SG.GS’s focus on maintaining high performance across its extensive Asia-Pacific IP network.
A Partnership Built on Performance and Trust
For SG.GS, LINX offers more than just interconnection. The member-owned structure fosters transparency and involvement, and the wider LINX team consistently demonstrates a genuine commitment to helping their members succeed.
SG.GS also highlights the benefits of LINX’s self-service portal, which allows its globally distributed team to manage services and access traffic data efficiently, without the need to rely on support tickets.
“If you’re looking for a collaborative, reliable, and well-connected exchange, LINX is a fantastic choice.” Jepp concludes.
The ability to manage services through a self-service portal has been another major benefit, particularly for SG.GS’s globally distributed team. Combined with LINX’s strong presence within the industry and its commitment to member engagement, the experience has been overwhelmingly positive. As demand for agile, high-performance connectivity grows, SG.GS and LINX are well positioned to lead the way in optimising peering, routing, and network efficiency at scale.
About SG.GS
Based in Singapore and London, we have spent over 25 years building a strong reputation for customer experience, infrastructure reliability, and regional expertise throughout Asia-Pacific and beyond.
For more information on SG.GS’s network and how it can support your organisation’s connectivity needs, get in touch.